Digital Marketing Manager (Sponsorship Available) at Embracive Ltd

About Embracive Ltd

Embracive Ltd brings British theatre to the Chinese-speaking world. The company designs international theatre programmes for children aged 7–13, and families travel with their children to learn and perform with leading theatre practitioners around the world. Based in London, Embracive Ltd serves families mainly from mainland China and Hong Kong.

Job Summary

Embracive Ltd is looking for a Digital Marketing Manager to lead its growth across Chinese and international digital channels.

The successful candidate will own the full funnel: building brand awareness, generating qualified leads, and turning interest into enrolments. This is a hands-on role that combines strategy, content, paid media and data. The role will also play a key part in nurturing relationships with families.

Job Details

Employer: Embracive Ltd
Job Title: Digital Marketing Manager
Location: London, United Kingdom (Hybrid)
Salary: £36,000 – £55,000 per year
Job Type: Full-time

Key Responsibilities

Develop and execute the digital marketing strategy across Douyin, Xiaohongshu (RED), Instagram, WeChat and other relevant platforms.
Lead daily short-form video content, from concept and scripting to filming, editing and publishing.
Plan and run livestreams that drive engagement and course sign-ups.
Manage paid social and traffic campaigns (e.g. DOU+, Xiaohongshu ads, Meta Ads), including budgets, targeting and optimisation.
Own the content calendar, KPIs and channel performance reporting, using data to improve reach, engagement and conversion.
Build lead-generation and nurturing journeys, working closely with families to increase enrolments and repeat bookings.
Collaborate with KOLs/KOCs, partners and the wider team on campaigns and launches.
Travel occasionally to capture content at international programmes and events.

About You

Fluent in English and Mandarin, spoken and written.
Degree in media, journalism, film/TV, marketing, communications or a related field.
3+ years’ experience in digital or social media marketing, ideally in media, entertainment, theatre or education.
Agency or advertising background, with client-facing experience.
In-depth knowledge of the Chinese social media ecosystem, platform algorithms and paid promotion tools.
Proven track record of growing audiences and driving measurable results.
Strong video production skills, and confident on camera and on livestreams.
Analytical mindset, comfortable with platform analytics and performance data.
Genuine passion for theatre, film and TV.
Excellent relationship-building skills, warm and professional with families.

What Embracive Ltd Offers

Competitive salary of £36,000 – £55,000.
Visa sponsorship available for the right candidate (Skilled Worker route).
Flexible working hours, 5 days per week.
Hybrid working, with remote work available on request (subject to limits).
A relaxed, creative and supportive team culture.
International travel opportunities with the theatre programmes.
The chance to shape how British theatre reaches Chinese-speaking families.

How to Apply

If this opportunity interests you, head to the company’s official website for full details — click here to submit your application.