Summary

As a Social Media Manager at Goldman Marketing Group, your main responsibility is client satisfaction and retention. You will play a crucial role in shaping, executing, and continually refining marketing strategies that align with clients’ goals and objectives. You will serve as a key point of contact for clients, ensuring clear and effective communication, while also taking on the responsibility of an expert marketing strategist on our team.

Job Overview

• Job type: Full time
• Work setting: Work from home
• Location: Remote (Worldwide)
• Salary: $70,000 a year
• Employer: Goldman Marketing Group

Responsibilities

Aesthetic Subject Matter Expert

• Deep Industry Understanding: Develop and maintain expertise in all aesthetic treatments including injectables (Botox, Restylane, Sculptra), laser treatments (resurfacing, tattoo removal), and body sculpting (CoolSculpting, liposculpture)
• Stay current with industry trends, new treatments, and technological innovations
• Understand and maintain HIPAA compliance and medical marketing regulations
• Expertise in clinical photography and standardized before/after documentation

Social Media Strategy & Planning

• Develop and manage monthly social media calendars for client and Goldman Marketing Group accounts
• Build platform-specific strategies aligned with client goals (brand awareness, engagement, lead generation, follower growth)
• Identify content opportunities based on trends, audience insights, and performance data
• Balance localized follower growth with performance-driven lead generation strategies

Content Creation & Execution

• Write compelling captions and develop engaging content concepts
• Create short-form video content (Reels, TikTok, Shorts)
• Edit video content optimized for each platform
• Coordinate or execute basic graphic design as needed
• Ensure brand consistency across all client accounts

Client Communication & Performance Management

• Serve as a point of contact for social media clients
• Lead strategy discussions and content alignment meetings
• Track and report on KPIs (engagement, reach, growth, leads, conversions)
• Translate performance data into actionable improvements

Influencer Marketing Management

• Research and source relevant influencers aligned with client goals
• Conduct outreach and manage influencer relationships
• Negotiate and manage contracts and deliverables
• Track campaign performance and ROI

Quality Assurance (QA)

• Ensure all social content meets brand standards and medical marketing regulations
• Maintain consistent voice and messaging across all platforms
• Ensure social media stays in alignment and support with the overarching marketing strategy
• Monitor engagement and community management across all channels
• Track and analyze social media metrics to optimize performance

Additional Support & Ad Hoc Projects

• Support non-social clients with in-house teams through strategy or creative guidance
• Assist with ad hoc design and video editing projects as needed
• Stay up to date on platform updates, trends, and best practices

Requirements

• Strong video editing skills (short-form, mobile-first content preferred)
• Proven experience developing social media growth strategies
• Clear understanding of localized audience growth tactics
• Experience driving lead generation through social media
• Ability to manage multiple accounts and deadlines simultaneously
• Strong written communication and client-facing skills
• Experience with influencer sourcing and campaign management
• Analytical mindset with comfort interpreting performance metrics
• Demonstrated expert ability to integrate AI (GPT, Claude, or other LLMs) and technological innovations within the social media process
• Basic understanding of Google Analytics 4
• Highly proficient in GSuite including Docs, Sheets, Slides, Dropbox, and the ability to quickly learn any new software
• Experience using project management tools (Wrike, Asana, Trello or similar)

Additional Skills

• Bachelor’s degree in Communications, Marketing, or related field preferred
• At least 2 years experience in aesthetic medical practice social media management
• Exceptional written and verbal communication skills
• Excellent organizational skills and keen attention to detail
• Must be comfortable in a fast-paced environment with multiple competing priorities

What Makes Someone Successful in This Role

• Strategic thinker who can connect content to business results
• Self-starter who can manage multiple clients independently
• Organized and deadline-driven
• Creative but performance-focused
• Comfortable communicating directly with clients and handling feedback

Starting salary at $70k

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8-hour shift
• Day shift
• No weekends
• Work Location: Remote

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have experience working inside of an agency managing multiple accounts?
• Do you have healthcare marketing experience? Specifically marketing for private medical practices?

Work Location: Remote

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