Employer: Blackpool Teaching Hospitals NHS Foundation Trust
Job Title: Communications and Marketing Manager
Location: United Kingdom
Salary: £59,047 to £72,168 per annum
Job Type: Full-time
Closing Date: 20 November 2025
Job Summary
Please note that this role is advertised on behalf of Atlas BFW Management Ltd (Atlas), a wholly-owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust. Successful applicants will be employed under Atlas Terms and Conditions.
For more information about Atlas, visit www.bfwml.co.uk.
The successful candidate will:
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Support the Senior Leadership Team in delivering the company’s strategic objectives through effective development, implementation, and evaluation of communications and marketing strategies.
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Provide internal and external communications, marketing, and media support.
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Offer reputation management advice and training to the board, executive team, and senior managers.
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Develop and maintain relationships with key stakeholders to strengthen the company’s reputation.
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Act as a communications link between the company and its stakeholders.
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Advise and support communications across all teams within the business.
Main Duties of the Job
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Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management, and marketing advice.
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Manage all communications and marketing activities, including:
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Internal and external communications channels (digital and social)
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Delivery of digital and print collateral
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Policy creation and review
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Budget management
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About the Organisation
Atlas BFW Management Ltd provides fully-managed healthcare facilities and property management services across Blackpool, Fylde, Wyre, and North Lancashire.
Its teams ensure clients’ properties and amenities offer the best environment for patients, staff, and visitors.
As a subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust, Atlas supports the Trust’s frontline clinical services and helps deliver quality patient care.
All profits are reinvested to grow the business, creating additional employment, training, and development opportunities for local people.
Visit bfwml.co.uk for further information.
Please note: this role is offered under an Atlas contract, not an NHS contract. The advert will close once sufficient applications have been received.
Job Description
Responsibilities include:
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Supporting the Atlas Board and Senior Leadership Team with communications and marketing strategy.
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Managing internal and external communications channels, including digital and social media.
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Producing digital and print collateral.
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Reviewing and developing communications and marketing policies.
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Managing departmental budgets.
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Developing and implementing long-term communications and marketing plans aligned with Atlas business goals.
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Engaging colleagues and stakeholders to promote positive stories that strengthen the company’s reputation.
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Producing high-quality printed and digital materials, including writing, editing, and liaising with designers.
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Organising corporate and recruitment events.
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Conducting audits and evaluations of communications, including surveys.
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Building relationships with BTH communications colleagues and wider NHS networks to coordinate messaging.
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Developing and managing the company website and intranet.
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Supporting junior colleagues and handling media inquiries in partnership with clients.
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Ensuring brand consistency and compliance with NHS identity and accessibility standards.
Person Specification
Education / Qualifications
Essential:
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Educated to degree level or equivalent experience.
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Post-graduate qualification in a relevant subject area (Master’s level equivalent).
Desirable:
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Member of a professional body (e.g., CIPR, CIM).
Knowledge / Experience
Essential:
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Proven experience developing and delivering communications and marketing strategies.
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Experience managing multi-channel communications.
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Demonstrable success producing impactful communications and campaigns.
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Experience publishing across digital and print platforms.
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Strong stakeholder relationship management.
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Influencing and persuasion skills.
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Collaborative approach with internal and external partners.
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Experience commissioning and managing agencies.
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Experience developing digital and social channels.
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Proven resource, staff, and budget management.
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Experience developing policies.
Desirable:
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Experience working with or within the NHS.
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Experience managing media relations.
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Event planning experience.
Skills / Abilities / Knowledge
Essential:
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Ability to command confidence of colleagues, senior leaders, and board members.
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Evidence of meeting targets and delivering results.
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Strong collaboration skills across organisational boundaries.
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Knowledge of website development and social media techniques.
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Understanding of branding and marketing principles.
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Excellent interpersonal and negotiation skills.
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Strong writing and editing ability across multiple formats.
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High accuracy and attention to detail.
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Strong organisational and IT skills.
Desirable:
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Good understanding of the NHS and its environment.
Disclosure and Barring Service Check
This position is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975, requiring a Disclosure and Barring Service (DBS) check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require Skilled Worker visa sponsorship to work in the UK are welcome and will be considered alongside all others.
From 6 April 2017, Skilled Worker applicants applying for UK entry clearance must provide a criminal record certificate from each country lived in continuously or cumulatively for 12 months or more within the past 10 years.
Further guidance: Criminal records checks for overseas applicants (opens in a new tab).
How to Apply
If you’re interested in this role, visit the official website for more information — click here to apply now.
