Employer: Invicta Global
Job Title: Marketing and Social Media Executive
Location: Remote (United Kingdom)
Job Type: Part-time
Salary: £15,000.00–£20,000.00 per year
Overview
Invicta Global is looking for a talented Marketing and Social Media Specialist to join the team. The ideal candidate will have a passion for digital marketing, creating engaging content, and driving lead generation strategies to bring in new patients for dental treatments. You will manage social media platforms, craft engaging content, and develop lead generation campaigns to boost brand awareness and conversions.
Responsibilities
Social Media Management
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Develop and execute a social media strategy for platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter
Lead Generation
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Create and manage paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads, etc.) to generate high-quality leads
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Implement lead magnets (e.g., free consultations, downloadable dental guides) to capture prospective patients
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Work closely with the sales and customer service teams to follow up on leads and convert them into appointments
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Regularly assess lead generation strategies, test new methods, and refine processes to improve lead quality
Content Creation and Marketing
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Write blog posts, newsletters, and email marketing campaigns to inform, engage, and convert potential clients
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Produce video content, patient testimonials, and case studies to showcase dental services
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Ensure content is aligned with brand voice and drives audience engagement
Brand Development and Engagement
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Maintain a consistent online presence and ensure the brand is represented positively across all digital platforms
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Collaborate with the marketing team to ensure a cohesive strategy across all channels
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Create, schedule, and post engaging content to promote dental services, treatments, and offers
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Interact with followers, answer questions, and build a strong online community
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Monitor social media trends and engage with the latest trends to create relevant content
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Track engagement and analytics, and adjust strategies for optimal results
Skills and Experience
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Proven experience in social media management or digital marketing roles
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Strong understanding of public relations principles as they relate to online reputation management
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Excellent written communication skills with the ability to craft engaging content tailored to diverse audiences
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Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social
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Creative mindset with an eye for visual aesthetics and storytelling techniques
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Ability to analyse data analytics tools to interpret performance metrics effectively
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Organised with excellent time-management skills to handle multiple campaigns simultaneously
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A proactive attitude with a passion for staying updated on emerging trends within the digital landscape
This role offers an engaging environment where innovative ideas are encouraged and valued. If you are enthusiastic about shaping brand narratives through social media and public relations, Invicta Global looks forward to welcoming you to the team.
Pay and Working Hours
Pay: £15,000.00–£20,000.00 per year
Expected hours: 25 per week
Job Type: Part-time
Benefits
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Work from home
Work Location
Remote
How to Apply
If you’re interested in this role, visit the official website for more information — click here to apply now.