Sales Executive At Red Whale

Employer: Red Whale
Job Title: Sales Executive
Location: Reading, United Kingdom (Hybrid)
Salary: £28,000.00–£36,000.00 per year
Job Type: Part-time

About Red Whale

Red Whale is a leading UK medical education provider, serving thousands of primary care professionals every year. Red Whale was started in 2007 by two practising GPs, who had a dream of helping themselves and their colleagues by taking CPD from a tick box exercise to a practical tool that could support them in everyday practice. They formed GP Update.

Over 15 years later, Red Whale has a new name (Red Whale), more than 50 team members and over 30,000 primary care clinicians learning with the organisation each year. Yet Red Whale still has roots firmly in that dream of helping colleagues. The desire to be a force for good remains at the heart of the business.

A remote first and flexible organisation since inception, Red Whale continues to hold true to its values to inspire, empower and care through trustworthy, top quality and interactive medical education so that primary care colleagues can deliver their best care possible. Red Whale is shamelessly proud of never ever EVER taking pharmaceutical company sponsorship of any kind, not even a biscuit, a pen, or a sticky note. Originally a face-to-face course provider, Red Whale now delivers the majority of learning through the website application.

Acquired by the Medical Defence Union (MDU) in 2023, Red Whale is now on an exciting journey to broaden impact beyond the primary care market.

Role Overview

As Sales Executive, the role holder will work as part of the In-house courses (Sales) team, responsible for the account management of current customers as well as the acquisition of new customers. The role ensures Red Whale provides a good experience and level of service to customers (and potential customers) when they commission a course or order licences from Red Whale.

The role involves selling clinical education courses and licences to customers in both NHS organisations and the private sector. Responsibility covers the full sales process – from identifying and approaching potential prospects, to establishing and maintaining good relationships with customers with the aim of growing accounts and gaining repeat business.

Please note that Red Whale is unable to offer visa sponsorship for this role; applicants must have the right to work in the UK.

Key Role Details

Job Title: Sales Executive
Line Manager: Sales Manager
Hours: 30 hours – across 4 or 5 days
Duration: FTC 12 Months
Salary: From £28,000 to £36,000/year (FTE)
Location: Home based, with occasional travel to Reading or London
Start Date: Ideally February/March 2026

Your Responsibilities

• Manage a portfolio of customer accounts to achieve quarterly and annual sales targets.

• Ensure a good understanding and management of the full sales process from start to finish, from identifying new prospects, developing proposals, negotiating terms through to signing contracts and delivering a good customer experience.

• Form and maintain good working relationships with customers to understand their needs, product proposals and education packages that meet those needs.

• Effectively and efficiently use sales tools and work with the Sales Administrator to ensure up-to-date information and a single source of truth for customer accounts (HubSpot). Ensure that customer events and licences are well managed to deliver a great customer experience (using Asana, the project management tool).

• Collaborate with the Sales Administrator and the Marketing team to ensure customers have the marketing materials (e.g. flyers) required to support marketing activity and achieve target delegate numbers.

• Collaborate with the Sales Administrator and the IHC logistics team to ensure a good customer experience and deliver courses or licences according to customer needs.

• Support new business development by working with the Sales Manager to identify, create and convert new customer leads, reviewing the pipeline regularly and following up on required actions.

• Share the voice of the customer by feeding back insights and needs to other teams (Marketing, IHC logistics, Delegate Services etc) so Red Whale can improve the customer experience.

• Carry out any other tasks relevant to the role, as agreed with the manager and for which appropriate training has been provided, including identifying customer prospects, managing tender processes and providing cover for colleagues during annual leave.

• Complete all required training and additional learning and development as agreed with the manager.

• Demonstrate understanding of all Red Whale policies and procedures and the guidelines outlined in the Employee Handbook.

• Promote and uphold the principles of equality, diversity and inclusion in all aspects of the role, contributing to a culture of fairness and respect, challenging discriminatory practices and supporting initiatives that foster diversity.

Competency Requirements

Sales Skills

• Manage the sales process from start to finish, including identifying prospects, starting conversations, sharing quotes, negotiating and closing deals

• Build strong customer relationships to secure repeat business

• Deliver excellent customer experience

Technical Skills

• Confident with IT (MS Teams, Outlook) and able to use Excel, Word and PowerPoint effectively

• Confident with HubSpot and Asana

Communication

• Excellent written and verbal communication skills, with strong attention to detail, particularly when developing quotes, handling customer communication and updating HubSpot

Initiative

• Proactive, solution-focused and creative

• Innovative, able to identify improvements and take action

• Able to work independently with minimal supervision, managing priorities and a portfolio of customers

Relationship Building

• Strong interpersonal skills with the ability to build and maintain relationships within the Sales team, across other teams (especially Marketing and IHC Logistics) and with customers

• Strong desire to deliver excellent customer experience

Working Capacity

• Efficient, organised and disciplined with strong attention to detail

• Flexible, adaptable and willing to support colleagues

• Able to manage multiple tasks with varying levels of urgency

• Genuine desire to help healthcare professionals across the UK

Fun Factor

Able to demonstrate a sense of humour (often).

Recruitment Process

Red Whale believes in giving every applicant a fair opportunity and making the process as clear and supportive as possible.

Applications are open until the end of 12th January 2026. Red Whale reserves the right to close the advert early if a high volume of applications is received.

1. Application Review & Pre-screening

Applications will be reviewed carefully. Shortlisted candidates will be contacted for a pre-screening question, with the shortlist narrowed to around 15–20 candidates.

2. Skills Assessment

Shortlisted candidates will complete an online skills-based task to assess analytical thinking, communication skills and ability to deliver an excellent customer experience. This stage will reduce the shortlist to 4–6 candidates.

3. Interview Stage

Successful candidates will be invited to an online interview, which may involve one or two rounds, including a potential final conversation with the CEO.

Candidates will be kept updated throughout the process.

Benefits

• Casual dress

• Company pension

• Enhanced maternity leave

• Enhanced paternity leave

• Flexitime

• Free flu jabs

• On-site parking

• Sick pay

• Work from home

Work Location

Hybrid remote in Reading RG6

How to Apply

If you’re interested in this role, visit the official website for more information — click here to apply now.