Employer: Icon Global Services Ltd
Job Title: Digital Marketing Executive
Location: Brentford, United Kingdom (Hybrid)
Salary: £13.75–£15.00 per hour
Job Type: Part-time
Role Summary
As a Digital Marketing Executive, you will be a key player in developing and implementing digital marketing strategies to drive online visibility and engagement. With core skills in marketing and communication, you will excel in crafting compelling campaigns and messages to reach target audiences effectively. Your premium skills in SEO, project management, and Google Ads will be instrumental in optimizing online presence and increasing lead generation. Additionally, your expertise in analysis, copywriting, and social media management will contribute to enhancing brand awareness and customer engagement. Join our team and make a significant impact in the digital marketing landscape.
Key Responsibilities
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To support and enhance the existing marketing tools / websites currently utilised.
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies
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Plan, execute, and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and optimize user experience
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Instrument conversion points and optimize user funnels
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Collaborate with agencies and other vendor partners
Required Experience and Skills
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Proven working experience in digital marketing
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Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
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Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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Experience in optimizing landing pages and user funnels
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Experience with A/B and multivariate experiments
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Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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Working knowledge of ad serving tools (e.g., DART, Atlas)
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Experience in setting up and optimizing Google Adwords campaigns
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Working knowledge of HTML, CSS, and JavaScript development and constraints
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Strong analytical skills and data-driven thinking
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Up-to-date with the latest trends and best practices in online marketing and measurement
Qualifications
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Experience with Google AdWords, Google Analytics, Omniture
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Knowledge of database marketing and SEO techniques
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Ability to optimize conversions through digital marketing strategies
How to Apply
If you’re interested in this role, visit the official website for more information — click here to apply now.