Employer: Kaplan International
Job Title: Marketing Executive
Location: Remote (United Kingdom)
Salary: £26,000 – £30,000 a year
Job Type: Full-time
Role Summary
This is an exciting opportunity for a skilled marketing professional to join a dynamic marketing team and grow as part of a division in a successful multi-national education company.
As a Marketing Executive, you will mainly be responsible for supporting the implementation and execution of Kaplan International’s marketing strategy for online programmes delivered in partnership with university partners.
The role covers the full breadth of the marketing mix, including delivering marketing campaigns, working across paid channels, undertaking market research and coordinating marketing events.
You will be a confident communicator and self-directing, working as part of the marketing team and working closely with internal and external stakeholders. You will need to quickly build rapport with colleagues to deliver marketing activities to key audiences.
Please note, this is a fixed term role for 12 months.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser
What You’ll Bring to the Role
Essential
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An undergraduate degree or five years of relevant work experience
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Experience in digital marketing and understanding of SEO
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Solid copywriting, editing and proofreading skills with perfect command of the English language
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Commercially minded and able to produce successful digital campaigns that adhere to brand guidelines
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Experience in email marketing, CRM marketing and website management
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Highly organised, capable of achieving marketing goals and adept at working on own initiative to plan, prioritise and deliver results
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Experience in managing and running online events/webinars
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Ability to work with multiple stakeholders across internal and external organisations
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Ability to analyse and report results then optimise activities
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Strong research and analytical skills
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Meticulous attention to detail
Desirable
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Experience using Google Analytics, Salesforce, DotDigital and Formstack
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Experience on paid media channels such as paid social media (Facebook Ads Manager) and paid search
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Knowledge or experience of the UK and international higher education sector
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A degree in marketing or CIM qualification
What Kaplan Open Learning Does
Kaplan Open Learning is one of the world’s largest and most experienced providers of online degree education. Kaplan Open Learning currently works with two UK partner Universities to deliver undergraduate and postgraduate degree programmes.
Students complete their studies through online learning using an interactive virtual classroom with rich multi-media resources which provide a gateway to a learning community supported by a dedicated academic and professional services team.
Kaplan Open Learning’s mission is to continue to transform students’ lives and careers by delivering and expanding its suite of innovative, industry led and career enhancing higher education programmes.
What Kaplan International Offers
As well as a competitive salary, hybrid/home working where possible, and paths for career progression, Kaplan International offers a comprehensive benefits package that includes:
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28 days annual leave*
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Big discounts on Kaplan courses for you and your family
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24/7 confidential helpline providing counselling and other support services
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Company pension contributions
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Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
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Medicash Health Cash Plan
Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
Additional Application Information
A sponsorship licence is a legal requirement for employers seeking to hire individuals from outside the UK or those who require a work visa to work in the country. Unfortunately, Kaplan Open Learning do not possess this licence at this time.
Disability Confident Scheme and Reasonable Adjustments
Kaplan International is committed to working in a diverse organisation and strives to provide equality of opportunity for all. Applications are encouraged and welcomed from individuals regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.
Following the submission of an application, applicants will receive details of how to request their application be considered under the Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.
How to Apply
If you’re interested in this role, visit the official website for more information — click here to apply now.