Remote Social Media & Brand Manager at Porter

About the Role

Porter is an independent coffee shop and bakery looking for a creative, brand-minded Social Media Manager to help shape and grow its online presence.

Porter is looking for someone with exceptional taste, a strong visual instinct and a genuine understanding of branding — someone who can see beyond individual posts and help build a distinctive, cohesive and recognisable identity.

Porter is less interested in chasing trends. Rather, the aim is to create a thoughtful, authentic social presence that reflects the quality, character and atmosphere of the business.

The successful candidate will work closely with the owner to refine the brand direction before taking ongoing ownership of the Instagram and TikTok presence.

Job Details

• Employer: Porter

• Job Title: Social Media & Brand Manager

• Location: Remote (UK-based)

• Salary: £600 – £900 a month

• Job Type: Part-time

Key Responsibilities

Brand Strategy & Creative Direction

• Work with the owner to develop and refine the brand voice, positioning and visual identity.

• Establish clear content pillars and a consistent creative direction.

• Help translate the personality and experience of the coffee shop and bakery into engaging, recognisable content.

• Maintain a cohesive aesthetic and tone across the social channels.

Content Planning & Management

• Take ownership of the Instagram and TikTok content strategy.

• Develop creative concepts and curate content that aligns with the brand.

• Write thoughtful, engaging captions and copy.

• Schedule and publish approximately 2–3 posts per week, including occasional video content.

• Review content performance and make considered recommendations for improvement.

Photography & Content Direction

• Collaborate with the existing photographer to plan and direct content shoots.

• Create clear creative briefs and shot lists.

• Select, curate and organise imagery to maintain a consistent visual identity.

• Identify opportunities for new content around products, spaces, seasonal offerings and everyday moments.

About You

Porter is particularly interested in someone who:

• Has a strong portfolio demonstrating excellent visual taste and creative judgement.

• Understands how to build a brand identity, not just manage a social media account.

• Has experience managing Instagram and ideally TikTok for lifestyle, hospitality, food, coffee, design or similarly aesthetic-led brands.

• Has excellent copywriting skills and a natural instinct for tone of voice.

• Can work independently, take creative ownership and bring fresh ideas.

• Is organised, reliable and comfortable managing content calendars and publishing schedules.

• Values authenticity, storytelling and long-term brand building over short-lived trends.

Experience with independent hospitality or premium lifestyle brands would be a particular advantage.

Working Arrangement & Budget

• Freelance, ongoing engagement.

• Monthly budget: £600–£900, depending on experience and agreed scope.

• Primarily remote, with occasional visits to the coffee shop and bakery desirable.

• Approximately 2–3 social posts per week across Instagram and TikTok, with occasional video content.

• An existing photographer is already in place, so regular photography is not required.

• Influencer outreach and collaborations may be added to the role in future.

• Community management and responding to DMs are not currently included.

Porter is looking for a long-term creative partner who can understand the world the business is building and help bring it to life. Interested candidates are encouraged to get in touch.

Job Types and Pay

Job Types: Part-time, Freelance

Pay: £600.00-£900.00 per month

Benefits

– Discounted or free food

Application Questions

• Are you willing to travel to Sheffield/Bakewell on a quarterly basis?

• Have you got experience working with hospitality brands, or similarly aesthetic-led brands?

Experience

– Social media management: 1 year (required)

Work Location

Remote

How to Apply

If this opportunity interests you, head to the company’s official website for full details — click here to submit your application.